APPEL À CANDIDATURE.

WE CONNECT FASHION PREMIUM BRANDS WITH RETAILERS AND MEDIA

L’Artyrie crée l’événement en mettant en relation une sélection de créateurs émergents talentueux avec les professionnels de la Mode : sphère media (presse & influenceurs) et acheteurs professionnels B2B (boutiques multimarques, concept stores et Department stores).

L’Artyrie expose de façon permanente ces marques créatives - avec un positionnement premium et éco-responsable - dans son Showroom parisien ainsi que sur sa Marketplace B2B digitale.

Le showroom parisien .

C’est dans l’enceinte du superbe et atypique Hôtel NORMANDY - situé en plein cœur du triangle d’or parisien - que l’Artyrie a installé son showroom de créateurs

Ainsi, à l’image d’un concept store géant, les chambres de l’Hôtel Normandy ont été transformées en un lieu conceptuel inédit tel un village avec notamment la présence d’un SPA, boutiques de créateurs, location de robes de soirées, coiffeur, barbier, restaurants,  etc. 

Pour installer son showroom permanent, L'Artyrie s’est vu confier la luxueuse et lumineuse suite 314/315. Cet espace dominant au 3ème étage de l'Hôtel Normandy bénéficie ainsi d’une exposition idéale et d'une vue dégagée sur le boulevard de l’Opera et la rue Saint-Honoré. 

Aménagé avec goût dans un style haussmanien chic aux touches vintage, le showroom multi créateurs de L’Artyrie s’étend sur une surface de 80m2. Moulures au plafond, parquet en pointe de Hongrie, larges portes en bois massif : il n’y a pas de doute, nous sommes dans le Paris authentique qui fait rêver le monde entier !

Le choix de cet emplacement n’est pas anodin. Outre son noble et central positionnement, l’Hôtel situé rue Saint-Honoré et face à la rue de Rivoli bénéficie d’une synergie dynamique aux côtés des plus grandes marques de Luxe installées aux alentours : Vivienne Westwood, Saint Laurent, Gucci, Balenciaga, APC, Stone Island, Christian Louboutin, Miu Miu, The Kooples, Fusalp, Ba&sh etc. 

Dès lors, touristes internationaux de passage à Paris, parisiens fidèles des grandes maisons et professionnels de l'industrie de la Mode sont amenés à découvrir les collections de créateurs exposées au sein de l'établissement.​

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Les services B2B .

Nos services media .

Shootings Editoriaux

L'Artyrie organise des shootings éditoriaux multimarques avec les pièces des créateurs afin de créer du contenu et communiquer auprès de son réseau professionnel.

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Shootings Editoriaux

L'Artyrie organise des shootings éditoriaux multimarques avec les pièces des créateurs afin de créer du contenu et communiquer auprès de son réseau professionnel.

Vernissages

L'Artyrie organise des vernissages presse & influenceurs tous les 2 mois afin de permettre aux marques de développer leur réseau professionnel (styliste, influenceurs, presse etc).

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Boxs influenceurs

Nous préparons des "gift box" avec les articles sélectionnées par les marques que nous expédions à une sélection d'influenceurs ciblés.

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Nos packages .

 - Tarif mensuel HT avec engagement sur 6 mois  (si engagement sur 12 mois : remise -15%)

 

Formulaire d'inscription.

Les étapes pour intégrer le Showroom de L'Artyrie :

1) Veuillez lire attentivement le dossier de présentation explicatif en haut de page ainsi que la FAQ.

N'hésitez pas à nous contacter pour tout complément d'information ou programmer une visite du showroom.


 

2) Remplissez le formulaire ci-contre en indiquant les différentes informations relatives à votre marque ainsi que le choix de la formule.


 

3) Suite à l'analyse du positionnement et de l'univers de votre marque, nous reviendrons vers vous sous 4 à 10 jours en vous indiquant la sélection ou non de votre marque pour intégrer le showroom de L'Artyrie.

Si votre marque a été sélectionnée, nous prendrons contact avec vous afin de fixer les modalités d'intégration dans le Showroom et nous vous enverrons le contrat adapté.


 

4) Après validation du contrat et réception des différents justificatifs requis, l'équipe de L'Artyrie reviendra vers vous afin de préparer votre intégration au sein de notre showroom.

L'Artyrie sélectionne des marques établies et des créateurs émergents selon 3 critères : la créativité, le positionnement premium et les valeurs éco-responsables (voir les marques déjà présentes au showroom)

Choix de la formule :
Durée du contrat:
 

FAQ (french version)

GENERAL QUESTIONS

What is L'Artyrie?


L'Artyrie is a B2B showroom that connects premium fashion brands with fashion professionals. 
We connect brands with both professional B2B buyers (multi-brand boutiques, department stores, concept stores) and the media (stylists, influencers, journalists, etc.).

Brands are exhibited both in L'Artyrie's physical showroom located in the very heart of the Parisian Golden Triangle and in its B2B digital showroom.




What are the criteria for exhibiting at L'Artyrie?


L'Artyrie selects fashion brands based on three criteria:

  • Creativity and the brand's universe
  • Premium positioning
  • Ethical values
We select both established brands and emerging designers (men and women: ready-to-wear, accessories, leather goods, shoes, jewelry, etc.)
See the brands that are already present in the L'Artyrie showroom




Who is L'Artyrie's showroom for?


L'Artyrie's showroom is intended for fashion brands (emerging designers and established brands) with a contemporary, premium and environmentally conscious positioning, who wish to develop their B2B distribution network as well as their brand awareness through media exposure.




How to apply to join L'Artyrie's showroom as a fashion brand?


Simply read the presentation file available on this page and fill out the application form here.

Once you've filled out the form, we'll get back to you within a few days to let you know whether your brand can be part of L'Artyrie.

If you have any questions about joining the showroom, please feel free to contact us at: designer@lartyrie.fr




I have some other questions, can we schedule a visit to the showroom or a phone call?


We can schedule an appointment directly at the showroom or schedule a phone call.
 To schedule an appointment, you can simply send us an email at: designer@lartyrie.fr




How visible is L'Artyrie to other fashion professionals?


L'Artyrie has become a key player when it comes to promoting premium fashion brands to fashion professionals.

Our Parisian showroom, conveniently located in the Golden Triangle of Paris beside other renowned designers' showrooms, provides us with optimal exposure to a qualified professional clientele.

Moreover, our strong community on social networks as well as the high quality and important traffic on our website and more particularly on our B2B Eshop allow us to be considered by search engines as a key player in our sector and to be ranked among the first results.


Just try to search on Google: "designer showroom", "fashion showroom paris", "digital showroom B2B designers", "multibrand showroom Paris", "media showroom Paris" etc. L'Artyrie is always placed at the top of the list (search engine optimization without any sponsorships), which gives us great exposure to a professional audience in the fashion industry.





PARIS SHOWROOM QUESTIONS

Where is L'Artyrie's Paris showroom located?


L'Artyrie's showroom is located in the heart of the Parisian golden triangle: Showroom L'Artyrie (suite 314/315 on the 3rd floor)
Normandy Hotel
254 rue St-Honoré
75001 Paris The showroom is open from Tuesday to Saturday from 11am to 6:30pm Please feel free to contact us if you are interested in making an appointment to visit the showroom: showroom@lartyrie.fr




Is it a B2B or B2C showroom?


L'Artyrie is mainly a showroom focused on B2B development.

We mainly communicate with professional buyers in boutiques, as well as with the media (stylists, influencers, magazines, etc.).


However, the showroom also allows you to redirect your brand's B2C customers in order to give them a dedicated spot to visit (Click and collect for your customers, to try on your collection, to buy on the spot, etc).

You can therefore direct your B2C customers and your B2B partners directly to the Paris showroom during opening hours from Tuesday to Saturday from 11am to 6:30pm.

Guests can visit, try on and buy the pieces directly on site.




Are there any new potential B2C customers coming through?


L'Artyrie is a showroom mainly focused on B2B for professional buyers (multi-brand boutiques, concept stores, department stores, etc.).

If you are interested in developing and selling your collection to a B2C audience, we suggest that you exhibit your brand at our upcoming pop-up stores or during our ARTCHIV private sales.




How many items can I exhibit at the Paris showroom?


The standard brand space in the showroom corresponds to a piece of furniture with a choice of either 1 rack or 4 shelves.

The rack is about 1m long and can display about 20 items.

On the shelves (about 4 shelves of 60cm each), the space corresponds to about 6/7 handbags or about 30 pieces of jewelry.

In the semi-private "bathroom" space, you will have 1 rack and the 4 shelves.

It is of course possible to alternate the pieces during the exhibition.

Please note that you also have extra storage space in an adjoining room to store additional pieces and rotate them if desired.




Is the showroom equipped like a store?


The showroom is equipped like a store so as to welcome your customers and partners: fitting room, reception area, champagne bar, storage space, video surveillance, credit card terminal, shopping bags, etc.




Can I schedule a meeting with a customer or a B2B partner directly in the showroom?


Of course you can! When you exhibit in the showroom (permanently or temporarily), you have the possibility to invite your B2C and B2B customers to present your collection.

A bar area is available to welcome your guests properly!

The showroom is ideal if you want to welcome your B2C customers and B2B professional partners (boutiques, stylists, influencers, magazines, etc.).




What happens if I can't be physically present in the showroom?


As this is a professional showroom, there is always someone from our team on site to assist you with your appointments.

You can also brief us beforehand if you want us to take care of your appointment for you (for example to pick up an order, present your collection, make a pull agreement with an editorial stylist, etc.).

You do not need to be physically present (but you are of course welcome to come and speak with us whenever you want).




What is the difference between a "permanent exhibition" and a " temporary exhibition" at the Paris showroom?


In order to give visibility to your brand and to be able to organize different meetings, you have the possibility to present your collection in our Parisian showroom: either permanently or on a temporary basis:

  • Permanent exhibition (("Media Showroom" and "Premium Showroom" packages): your brand is assigned a specific piece of furniture in the showroom (a rack or a shelf). Your collection is thus on permanent display in the Parisian showroom with optimal visibility to all the professionals who visit the showroom spontaneously.
  • Temporary exhibition (("B2B Basic" and "B2B Starter" packages): you can reserve several exhibition slots directly in the showroom during the week. You can thus present your brand by dividing the weeks according to the periods that you have defined yourself (according to your various meetings, the schedule of our opening events, etc.).
Whether it's a permanent exhibition or a temporary exhibition, you also have free storage space at your disposal to store the rest of your collection and to make changes if necessary.





MEDIA RELATIONS QUESTIONS

Do you host events to present the brands and promote the showroom?


In order to boost the showroom, L'Artyrie organizes a celebratory opening event about once every two months with the brands and other partners (stylists, photographers, influencers, buyers, journalists, etc.). Here's an overview of our previous events in photos and videos.




What do the multi-brand editorial shoots at L'Artyrie consist of?


In order to highlight the various brands on display, L'Artyrie organizes an editorial photo shoot every two months featuring a selection of the pieces showcased in the showroom.


These professional shots will allow the brands to enhance their respective lookbooks, as well as serve as a way for L'Artyrie to communicate about the brands' selection to our database of influencers and media.

The shots will be published on our various social networks and submitted to fashion magazine editors.

To create these fashion shoots, we work with a professional team composed of photographers, agency models, make-up artists, stylists, assistants, etc.

Overview of our previous editorial photo shoots on our website here.




Do you put brands in touch with influencers or the press?


In order to develop the communication aspect of the brands that participate in the showroom, we use 3 mechanisms:

  • Organizing press and influencer opening events (every 3 months) in order to facilitate partnerships and allow networking in a festive atmosphere that favors the establishment of partnerships ( see our previous events)
  • In-house communication with a network of stylists in order to involve the brands in various editorial projects (magazine editorials, TV show outfits, concert outfits, Cannes festival outfits, etc.). For each press request, we will inform you in advance and wait for your confirmation to see if you are willing to join the project.If so, we will prepare a pull agreement to further secure the partnership.
  • Influencer gift boxes: We prepare "influencer gift boxes" with items that have been selected by the brands in order to facilitate publications. We then send the packages to the selected influencers.




Will I be featured in a magazine or media publication if I exhibit at the showroom?


We regularly approach different stylists to present them the different pieces exhibited in the showroom.These stylists work both for the fashion editorials of magazines but also for media personalities who are looking for outfits for different occasions (TV appearances, concerts, music videos etc.).

The editorial projects are diverse and the needs vary according to the moodboards.Some stylists will have a specific need (a red jumpsuit, a brown leather jacket, a pair of heels ...), others will have more flexibility in their selection.

So, depending on the project, some brands may end up having several collaborations within a few weeks, while other brands will have less frequent partnerships.




How does the "influencer gift box" work?


In order to develop the notoriety of the showroom's brands, we promote partnerships with a selection of influencers.Therefore, we prepare personalized gift boxes with a selection of items from the showroom's brands so that the influencers can promote them on their social networks. The influencers' gift box process is simple:

  1. We work with you to select influencers that are consistent with your brand's positioning.
  2. We select with you the items you want to include in the gift box.
  3. We organize an influencer brunch at the showroom to offer them the different boxes that are intended for them.
  4. The influencers communicate on their social networks about the gifts they received in their box.
Note: Since these are gifts and not paid partnerships, the influencers who receive the items are not legally obliged to communicate on their networks. But we try to select influencers who tend to play the game and communicate spontaneously about the brands without demanding financial compensation.





B2B QUESTIONS

Who is the B2B digital showroom for?


The B2B digital showroom is aimed at fashion brands that want to develop their distribution network and resell their brand in multi-brand stores around the world.




What kind of buyers visit the B2B digital showroom?


On the B2B digital showroom, we target department stores (such as Galeries Lafayette, Le Bon Marché, Harvey Nichols, Saks, Printemps Haussman, Bloomingdale's etc.), concept stores (Dover Street Market, L'Éclaireur, The Webster etc.) as well as many independent multi-brand boutiques. The targeted stores are located all over the world (Europe, USA, Asia, Middle East, Africa, etc.).




What are the B2B sales conditions that should be offered to the stores?


When you integrate your brand into our B2B digital showroom, we will collect data about your B2B sales conditions (delivery times, minimum order requirements, payment conditions, list of your current dealers, lookbook, etc.). As a general rule, it is wise to apply a margin coefficient between 2 and 3, a delivery time of 30 to 60 days and a minimum order of 500 to 2000 euros depending on the type of collection. If you have not yet defined your B2B sales conditions, we can help you to define the most relevant B2B conditions. Note: when the store submits an order to you, you have the possibility beforehand to accept it or not according to the state of your stock and if it corresponds effectively to your positioning. You can freely refuse the order of a store on the digital showroom if it does not correspond to your distribution strategy.




Are there any commissions on B2B sales?


There is no commission on sales for stores that already work with you. For stores that are approached by our team, L'Artyrie retains a 12% commission on sales for brands that have subscribed to the "B2B Basic" package, 8% on sales for brands that have subscribed to the "B2B Starter" package, and 6% for brands that have subscribed to the "Premium Showroom" package.




Do you have an up-to-date store leads file?


We have a file containing over 10,000 targeted boutiques, in France and abroad, covering all product ranges and positioning, with specific criteria (leather goods, vegan fashion, shoes, luxury goods, jewelry, etc.). This file of B2B professional buyers includes concept stores, independent multi-brand boutiques and department stores. This database is updated daily by our in-house team in order to better take into account the market's evolution (e.g. stores closing, new stores opening, new B2B buyers etc.). Based on each brand, we approach targeted retailers and present them with the brands that we exhibit.




What's the point of going through L'Artyrie's showroom when I could contact the boutiques myself?


Working with a professional showroom greatly improves your conversion rate with the stores. In fact, the stores are often approached directly by the brands. Contacting them as a showroom allows you to have an improved credibility and a different approach. The fact of being represented by a showroom as a trusted intermediary reassures the different buyers and makes the B2B purchasing process much smoother.




Are there any differences with other trade shows such as Who's Next or Tranoï?


L'Artyrie is a permanent year-round showroom that consistently promotes the various brands it represents. A trade show is a one-time event lasting three or four days, with a large number of brands on display at the same time. The advantage of a showroom is that B2B buyers can come whenever they want with a more confidential and high-end tailored experience than the more impersonal experience they might encounter at a trade show. Ultimately, these are 2 different and complementary types of exhibitions that allow you to enhance your visibility. It is therefore worth experimenting with both in order to adopt a different approach vis-à-vis your B2B strategy.




What markup should a brand propose to the stores?


In order to develop an efficient B2B distribution strategy, it is important to define a coherent B2B price structure for your collection.

Thus, it is necessary to apply a coefficient between 2 and 3 between the wholesale price excluding taxes and the retail price including taxes (example of a coefficient of 2.5: a shirt that you sell for 40€ excluding taxes in the boutique must be able to be resold at 100€ including taxes in the store). In order not to be constrained by the public prices referenced on your B2C website, it is also wise to plan a collection especially for the boutique with a specific price range in order to have a more flexible pricing margin (feel free to contact us in order to discuss about how to develop a coherent B2B strategy).

L'Artyrie's B2B digital showroom is accessible only by invitation with an access code, so wholesale prices will not be visible to B2C consumers.

Our B2B digital showroom allows you to display your collection to retailers in a professional manner, with wholesale and retail prices for each product displayed, as well as many other important pieces of information for B2B customers (lookbook download, list of current retailers, press kit, etc.).




A store wants to touch the products before buying, how can I do that?


L'Artyrie's Parisian showroom allows you to welcome your customers in a prestigious setting in the very heart of Paris:

  • If your brand is on permanent display ("B2B Media" or "Premium Showroom" packages): you can arrange a meeting at the showroom whenever you want during opening hours.
  • If your brand is exhibited on a temporary basis ("B2B Basic" or "B2B Starter" packages): you can book an exhibition slot during the week of your choice in order to host your B2B meeting in the showroom.
If you are not physically present, the team at L'Artyrie will take care of hosting and presenting the collection at the time of your appointment.




Do you allow participation in trade shows such as the Who's Next trade show?


L'Artyrie is a partner of Who's Next, the leading B2B trade show in Europe. Each year, we exhibit a selection of brands in a special space dedicated to L'Artyrie. Trade shows such as Who's Next are complementary to the showroom and allow you to broaden your B2B network with an increased visibility. You can already apply to join the next edition of Who’s Next.




How does the integration of the brand on the B2B digital showroom work?


Our team takes care of the entire process of putting your collection online on our B2B digital showroom.
We collect from your team all the information about your brand (product sheets, lookbooks, sales conditions, press book, etc.) and then we shape your B2B page.
Once you have validated our layout proposal, we will put your B2B page online and you will be able to ask us for modifications at any time (addition of a new collection, new photos, etc.).




How do you obtain the relevant contact information for the stores that target my brand?


L'Artyrie works with a network of partner agents who have identified a number of stores, in France and abroad, with different positioning and styles. All of these contacts are listed and regularly updated in our buyer database and are classified according to their typology and positioning (outlet specialized in vegan fashion, specialized in women's fashion, specialized in unique pieces, etc.). Depending on their location we also meet them physically in order to establish a more efficient contact.




How are B2B sales payments handled?


L'Artyrie takes care of collecting payments from the stores.

When stores want to buy, they pay us a deposit to confirm their order, and then pay the balance before the order is shipped.

Then, once the orders are shipped and received by the stores, we transfer the amount of the order to your bank account.




Once you have registered on the B2B digital showroom, all I have to do is wait for the orders from the stores to come in?


We promote our B2B digital showroom to a network of over 25,000 professional buyers in 45 countries.
These buyers come to buy the brands they already know but they are also looking to discover new brands on the marketplace.

However, it is important to keep in mind that B2B development must be established on a long-term strategy and that it is necessary to implement a targeted lead generation approach.We provide you with a customized and daily updated leads file in order to introduce your brand to potential buyers and to direct them to your B2B digital showroom page.

However, it is important to take into consideration that the current retail market has not been helped by the health crisis that occurred earlier. Most stores have been disrupted in their operations and may take a little longer to commit to the distribution of a new brand within their store. While for some brands, the decision to buy B2B can be quick, for others, the wholesale strategy must be considered over the long term, leaving time for the stores to have the necessary hindsight on the brand's history in order to be reassured in their choice.




Can I expect a quick return on investment?


The development of a fashion brand is an exciting job but it takes time to settle on the market. It is a long term work. Some brands have a very quick return on investment because their offer meets their public quickly. Other brands have to consider a long-term strategy while they build brand awareness and gain the trust of B2C or B2B customers. IIt takes about 4 to 12 months for the first resellers to have time to identify the brand and start testing the products at their point of sale. Once the first stores start distributing the brand, other stores will naturally follow and things will become easier as the brand "settles in".




Do we have to give you exclusive distribution rights?


L'Artyrie does not require exclusivity from the exhibiting brands.

You can therefore work and exhibit in parallel with other agents or distributors.




Why is there a minimum 6 month commitment?


In order for L'Artyrie to communicate about your brand effectively, we need a minimum amount of time. According to our experience in the field, 6 months is the minimum amount of time required to start getting results. So, for wholesale B2B development, actions are only effective when the perspective is long term. A B2B buyer needs a certain amount of time between the moment of discovery of the brand and the moment he makes a purchase decision to integrate the collection into the store involved. This means that the buyer needs to take a step back and understand the long-term strategy before committing to a firm wholesale purchase. It usually takes 3 to 8 months from the time the store discovers the brand to the time they make the decision to buy the collection.




What does the customized support by a B2B coach consist of?


In order to deploy an efficient and relevant distribution strategy for your brand, it is necessary to follow the rules specific to the wholesale fashion market.
That's why our team of B2B experts will be at your side to guide you in your wholesale distribution development.

We can assist you individually (by phone or on site at our Paris showroom) on different types of topics related to B2B development in fashion: - help in creating a linesheet - methodology for generating leads in stores - segmentation of a store buyers database - setting up wholesale sales conditions - developing the brand on an international market - arranging a showroom appointment - preparing a trade show - preparing an export grant application form Etc.




Who pays for delivery when the brand sends the order to the store?


L'Artyrie allows you to benefit from full coverage of your shipping costs worldwide for all orders placed on our B2B Eshop B2B Eshop. The process is very simple:

  1. Once the store has confirmed your order on the B2B Eshop, you will need to submit the sender/recipient details.
  2. We will email you the corresponding UPS slip to print and attach to your package.
  3. You schedule a free pickup by phone directly at your warehouse.
  4. The delivery person will come to pick up the package at the chosen time and send it to the recipient (you will be able to follow the details of the shipment through the tracking number that will be sent to you).
Note: for each order placed on the B2B Eshop, you can obtain a UPS slip for the shipment of a standard size package (maximum 20kg).




I want to distribute my brand in a selective network, can I refuse orders if I think that the store does not correspond to my positioning?


Yes, as a brand you can refuse an order from a store if you feel that it does not correspond to your positioning or if you already have exclusivity on that particular territory.




What does personalized lead generation with a dedicated B2B agent consist of? ("B2B Starter" and "Premium Showroom" packages)


Each brand has a dedicated B2B agent (see our team) for your brand whose mission is to identify and approach the various targeted stores.

Each brand has a dedicated B2B agent (see our team) for your brand whose mission is to identify and approach the various targeted stores:

  1. At the beginning of the contract, the B2B agent contacts you in order to get all the useful information about your brand (your universe, strategy, price, materials, manufacturing, positioning, B2B development sector, etc.).
  2. We prepare a list of stores according to your different criteria (geographical targeting, positioning, etc.).
  3. We approach these different stores in a personalized way (by email, telephone, LinkedIn, on-site visits, etc.).
  4. We contact you each time we have information about the stores (information requests, orders, store appointments, etc.).
  5. We plan monthly debriefings via videoconference with you in order to review the status of the lead generation and the feedback we have received from the stores.




How are brands displayed on the B2B digital showroom?


L'Artyrie's brands have a double visibility on the B2B digital showroom:

  • Visibility through a customized brand presentation page: the brand is given an individual page that includes all important information (history, lookbook, social networks, current retailers, B2B Eshop, etc.).
  • Visibility on the B2B Marketplace (B2B access code: A314315): the items are displayed on our B2B Eshop with all the brands on our platform classified by type and universe.





FAQ (english version)

GENERAL QUESTIONS

What is L'Artyrie?


L'Artyrie is a B2B showroom that connects premium fashion brands with fashion professionals. 
We connect brands with both professional B2B buyers (multi-brand boutiques, department stores, concept stores) and the media (stylists, influencers, journalists, etc.).

Brands are exhibited both in L'Artyrie's physical showroom located in the very heart of the Parisian Golden Triangle and in its B2B digital showroom.




What are the criteria for exhibiting at L'Artyrie?


L'Artyrie selects fashion brands based on three criteria:

  • Creativity and the brand's universe
  • Premium positioning
  • Ethical values
We select both established brands and emerging designers (men and women: ready-to-wear, accessories, leather goods, shoes, jewelry, etc.)
See the brands that are already present in the L'Artyrie showroom




Who is L'Artyrie's showroom for?


L'Artyrie's showroom is intended for fashion brands (emerging designers and established brands) with a contemporary, premium and environmentally conscious positioning, who wish to develop their B2B distribution network as well as their brand awareness through media exposure.




How to apply to join L'Artyrie's showroom as a fashion brand?


Simply read the presentation file available on this page and fill out the application form here.

Once you've filled out the form, we'll get back to you within a few days to let you know whether your brand can be part of L'Artyrie.

If you have any questions about joining the showroom, please feel free to contact us at: designer@lartyrie.fr




I have some other questions, can we schedule a visit to the showroom or a phone call?


We can schedule an appointment directly at the showroom or schedule a phone call.
 To schedule an appointment, you can simply send us an email at: designer@lartyrie.fr




How visible is L'Artyrie to other fashion professionals?


L'Artyrie has become a key player when it comes to promoting premium fashion brands to fashion professionals.

Our Parisian showroom, conveniently located in the Golden Triangle of Paris beside other renowned designers' showrooms, provides us with optimal exposure to a qualified professional clientele.

Moreover, our strong community on social networks as well as the high quality and important traffic on our website and more particularly on our B2B Eshop allow us to be considered by search engines as a key player in our sector and to be ranked among the first results.


Just try to search on Google: "designer showroom", "fashion showroom paris", "digital showroom B2B designers", "multibrand showroom Paris", "media showroom Paris" etc. L'Artyrie is always placed at the top of the list (search engine optimization without any sponsorships), which gives us great exposure to a professional audience in the fashion industry.





PARIS SHOWROOM QUESTIONS

Where is L'Artyrie's Paris showroom located?


L'Artyrie's showroom is located in the heart of the Parisian golden triangle: Showroom L'Artyrie (suite 314/315 on the 3rd floor)
Normandy Hotel
254 rue St-Honoré
75001 Paris The showroom is open from Tuesday to Saturday from 11am to 6:30pm Please feel free to contact us if you are interested in making an appointment to visit the showroom: showroom@lartyrie.fr




Is it a B2B or B2C showroom?


L'Artyrie is mainly a showroom focused on B2B development.

We mainly communicate with professional buyers in boutiques, as well as with the media (stylists, influencers, magazines, etc.).


However, the showroom also allows you to redirect your brand's B2C customers in order to give them a dedicated spot to visit (Click and collect for your customers, to try on your collection, to buy on the spot, etc).

You can therefore direct your B2C customers and your B2B partners directly to the Paris showroom during opening hours from Tuesday to Saturday from 11am to 6:30pm.

Guests can visit, try on and buy the pieces directly on site.




Are there any new potential B2C customers coming through?


L'Artyrie is a showroom mainly focused on B2B for professional buyers (multi-brand boutiques, concept stores, department stores, etc.).

If you are interested in developing and selling your collection to a B2C audience, we suggest that you exhibit your brand at our upcoming pop-up stores or during our ARTCHIV private sales.




How many items can I exhibit at the Paris showroom?


The standard brand space in the showroom corresponds to a piece of furniture with a choice of either 1 rack or 4 shelves.

The rack is about 1m long and can display about 20 items.

On the shelves (about 4 shelves of 60cm each), the space corresponds to about 6/7 handbags or about 30 pieces of jewelry.

In the semi-private "bathroom" space, you will have 1 rack and the 4 shelves.

It is of course possible to alternate the pieces during the exhibition.

Please note that you also have extra storage space in an adjoining room to store additional pieces and rotate them if desired.




Is the showroom equipped like a store?


The showroom is equipped like a store so as to welcome your customers and partners: fitting room, reception area, champagne bar, storage space, video surveillance, credit card terminal, shopping bags, etc.




Can I schedule a meeting with a customer or a B2B partner directly in the showroom?


Of course you can! When you exhibit in the showroom (permanently or temporarily), you have the possibility to invite your B2C and B2B customers to present your collection.

A bar area is available to welcome your guests properly!

The showroom is ideal if you want to welcome your B2C customers and B2B professional partners (boutiques, stylists, influencers, magazines, etc.).




What happens if I can't be physically present in the showroom?


As this is a professional showroom, there is always someone from our team on site to assist you with your appointments.

You can also brief us beforehand if you want us to take care of your appointment for you (for example to pick up an order, present your collection, make a pull agreement with an editorial stylist, etc.).

You do not need to be physically present (but you are of course welcome to come and speak with us whenever you want).




What is the difference between a "permanent exhibition" and a " temporary exhibition" at the Paris showroom?


In order to give visibility to your brand and to be able to organize different meetings, you have the possibility to present your collection in our Parisian showroom: either permanently or on a temporary basis:

  • Permanent exhibition (("Media Showroom" and "Premium Showroom" packages): your brand is assigned a specific piece of furniture in the showroom (a rack or a shelf). Your collection is thus on permanent display in the Parisian showroom with optimal visibility to all the professionals who visit the showroom spontaneously.
  • Temporary exhibition (("B2B Basic" and "B2B Starter" packages): you can reserve several exhibition slots directly in the showroom during the week. You can thus present your brand by dividing the weeks according to the periods that you have defined yourself (according to your various meetings, the schedule of our opening events, etc.).
Whether it's a permanent exhibition or a temporary exhibition, you also have free storage space at your disposal to store the rest of your collection and to make changes if necessary.





MEDIA RELATIONS QUESTIONS

Do you host events to present the brands and promote the showroom?


In order to boost the showroom, L'Artyrie organizes a celebratory opening event about once every two months with the brands and other partners (stylists, photographers, influencers, buyers, journalists, etc.). Here's an overview of our previous events in photos and videos.




What do the multi-brand editorial shoots at L'Artyrie consist of?


In order to highlight the various brands on display, L'Artyrie organizes an editorial photo shoot every two months featuring a selection of the pieces showcased in the showroom.


These professional shots will allow the brands to enhance their respective lookbooks, as well as serve as a way for L'Artyrie to communicate about the brands' selection to our database of influencers and media.

The shots will be published on our various social networks and submitted to fashion magazine editors.

To create these fashion shoots, we work with a professional team composed of photographers, agency models, make-up artists, stylists, assistants, etc.

Overview of our previous editorial photo shoots on our website here.




Do you put brands in touch with influencers or the press?


In order to develop the communication aspect of the brands that participate in the showroom, we use 3 mechanisms:

  • Organizing press and influencer opening events (every 3 months) in order to facilitate partnerships and allow networking in a festive atmosphere that favors the establishment of partnerships ( see our previous events)
  • In-house communication with a network of stylists in order to involve the brands in various editorial projects (magazine editorials, TV show outfits, concert outfits, Cannes festival outfits, etc.). For each press request, we will inform you in advance and wait for your confirmation to see if you are willing to join the project.If so, we will prepare a pull agreement to further secure the partnership.
  • Influencer gift boxes: We prepare "influencer gift boxes" with items that have been selected by the brands in order to facilitate publications. We then send the packages to the selected influencers.




Will I be featured in a magazine or media publication if I exhibit at the showroom?


We regularly approach different stylists to present them the different pieces exhibited in the showroom.These stylists work both for the fashion editorials of magazines but also for media personalities who are looking for outfits for different occasions (TV appearances, concerts, music videos etc.).

The editorial projects are diverse and the needs vary according to the moodboards.Some stylists will have a specific need (a red jumpsuit, a brown leather jacket, a pair of heels ...), others will have more flexibility in their selection.

So, depending on the project, some brands may end up having several collaborations within a few weeks, while other brands will have less frequent partnerships.




How does the "influencer gift box" work?


In order to develop the notoriety of the showroom's brands, we promote partnerships with a selection of influencers.Therefore, we prepare personalized gift boxes with a selection of items from the showroom's brands so that the influencers can promote them on their social networks. The influencers' gift box process is simple:

  1. We work with you to select influencers that are consistent with your brand's positioning.
  2. We select with you the items you want to include in the gift box.
  3. We organize an influencer brunch at the showroom to offer them the different boxes that are intended for them.
  4. The influencers communicate on their social networks about the gifts they received in their box.
Note: Since these are gifts and not paid partnerships, the influencers who receive the items are not legally obliged to communicate on their networks. But we try to select influencers who tend to play the game and communicate spontaneously about the brands without demanding financial compensation.





B2B QUESTIONS

Who is the B2B digital showroom for?


The B2B digital showroom is aimed at fashion brands that want to develop their distribution network and resell their brand in multi-brand stores around the world.




What kind of buyers visit the B2B digital showroom?


On the B2B digital showroom, we target department stores (such as Galeries Lafayette, Le Bon Marché, Harvey Nichols, Saks, Printemps Haussman, Bloomingdale's etc.), concept stores (Dover Street Market, L'Éclaireur, The Webster etc.) as well as many independent multi-brand boutiques. The targeted stores are located all over the world (Europe, USA, Asia, Middle East, Africa, etc.).




What are the B2B sales conditions that should be offered to the stores?


When you integrate your brand into our B2B digital showroom, we will collect data about your B2B sales conditions (delivery times, minimum order requirements, payment conditions, list of your current dealers, lookbook, etc.). As a general rule, it is wise to apply a margin coefficient between 2 and 3, a delivery time of 30 to 60 days and a minimum order of 500 to 2000 euros depending on the type of collection. If you have not yet defined your B2B sales conditions, we can help you to define the most relevant B2B conditions. Note: when the store submits an order to you, you have the possibility beforehand to accept it or not according to the state of your stock and if it corresponds effectively to your positioning. You can freely refuse the order of a store on the digital showroom if it does not correspond to your distribution strategy.




Are there any commissions on B2B sales?


There is no commission on sales for stores that already work with you. For stores that are approached by our team, L'Artyrie retains a 12% commission on sales for brands that have subscribed to the "B2B Basic" package, 8% on sales for brands that have subscribed to the "B2B Starter" package, and 6% for brands that have subscribed to the "Premium Showroom" package.




Do you have an up-to-date store leads file?


We have a file containing over 10,000 targeted boutiques, in France and abroad, covering all product ranges and positioning, with specific criteria (leather goods, vegan fashion, shoes, luxury goods, jewelry, etc.). This file of B2B professional buyers includes concept stores, independent multi-brand boutiques and department stores. This database is updated daily by our in-house team in order to better take into account the market's evolution (e.g. stores closing, new stores opening, new B2B buyers etc.). Based on each brand, we approach targeted retailers and present them with the brands that we exhibit.




What's the point of going through L'Artyrie's showroom when I could contact the boutiques myself?


Working with a professional showroom greatly improves your conversion rate with the stores. In fact, the stores are often approached directly by the brands. Contacting them as a showroom allows you to have an improved credibility and a different approach. The fact of being represented by a showroom as a trusted intermediary reassures the different buyers and makes the B2B purchasing process much smoother.




Are there any differences with other trade shows such as Who's Next or Tranoï?


L'Artyrie is a permanent year-round showroom that consistently promotes the various brands it represents. A trade show is a one-time event lasting three or four days, with a large number of brands on display at the same time. The advantage of a showroom is that B2B buyers can come whenever they want with a more confidential and high-end tailored experience than the more impersonal experience they might encounter at a trade show. Ultimately, these are 2 different and complementary types of exhibitions that allow you to enhance your visibility. It is therefore worth experimenting with both in order to adopt a different approach vis-à-vis your B2B strategy.




What markup should a brand propose to the stores?


In order to develop an efficient B2B distribution strategy, it is important to define a coherent B2B price structure for your collection.

Thus, it is necessary to apply a coefficient between 2 and 3 between the wholesale price excluding taxes and the retail price including taxes (example of a coefficient of 2.5: a shirt that you sell for 40€ excluding taxes in the boutique must be able to be resold at 100€ including taxes in the store). In order not to be constrained by the public prices referenced on your B2C website, it is also wise to plan a collection especially for the boutique with a specific price range in order to have a more flexible pricing margin (feel free to contact us in order to discuss about how to develop a coherent B2B strategy).

L'Artyrie's B2B digital showroom is accessible only by invitation with an access code, so wholesale prices will not be visible to B2C consumers.

Our B2B digital showroom allows you to display your collection to retailers in a professional manner, with wholesale and retail prices for each product displayed, as well as many other important pieces of information for B2B customers (lookbook download, list of current retailers, press kit, etc.).




A store wants to touch the products before buying, how can I do that?


L'Artyrie's Parisian showroom allows you to welcome your customers in a prestigious setting in the very heart of Paris:

  • If your brand is on permanent display ("B2B Media" or "Premium Showroom" packages): you can arrange a meeting at the showroom whenever you want during opening hours.
  • If your brand is exhibited on a temporary basis ("B2B Basic" or "B2B Starter" packages): you can book an exhibition slot during the week of your choice in order to host your B2B meeting in the showroom.
If you are not physically present, the team at L'Artyrie will take care of hosting and presenting the collection at the time of your appointment.




Do you allow participation in trade shows such as the Who's Next trade show?


L'Artyrie is a partner of Who's Next, the leading B2B trade show in Europe. Each year, we exhibit a selection of brands in a special space dedicated to L'Artyrie. Trade shows such as Who's Next are complementary to the showroom and allow you to broaden your B2B network with an increased visibility. You can already apply to join the next edition of Who’s Next.




How does the integration of the brand on the B2B digital showroom work?


Our team takes care of the entire process of putting your collection online on our B2B digital showroom.
We collect from your team all the information about your brand (product sheets, lookbooks, sales conditions, press book, etc.) and then we shape your B2B page.
Once you have validated our layout proposal, we will put your B2B page online and you will be able to ask us for modifications at any time (addition of a new collection, new photos, etc.).




How do you obtain the relevant contact information for the stores that target my brand?


L'Artyrie works with a network of partner agents who have identified a number of stores, in France and abroad, with different positioning and styles. All of these contacts are listed and regularly updated in our buyer database and are classified according to their typology and positioning (outlet specialized in vegan fashion, specialized in women's fashion, specialized in unique pieces, etc.). Depending on their location we also meet them physically in order to establish a more efficient contact.




How are B2B sales payments handled?


L'Artyrie takes care of collecting payments from the stores.

When stores want to buy, they pay us a deposit to confirm their order, and then pay the balance before the order is shipped.

Then, once the orders are shipped and received by the stores, we transfer the amount of the order to your bank account.




Once you have registered on the B2B digital showroom, all I have to do is wait for the orders from the stores to come in?


We promote our B2B digital showroom to a network of over 25,000 professional buyers in 45 countries.
These buyers come to buy the brands they already know but they are also looking to discover new brands on the marketplace.

However, it is important to keep in mind that B2B development must be established on a long-term strategy and that it is necessary to implement a targeted lead generation approach.We provide you with a customized and daily updated leads file in order to introduce your brand to potential buyers and to direct them to your B2B digital showroom page.

However, it is important to take into consideration that the current retail market has not been helped by the health crisis that occurred earlier. Most stores have been disrupted in their operations and may take a little longer to commit to the distribution of a new brand within their store. While for some brands, the decision to buy B2B can be quick, for others, the wholesale strategy must be considered over the long term, leaving time for the stores to have the necessary hindsight on the brand's history in order to be reassured in their choice.




Can I expect a quick return on investment?


The development of a fashion brand is an exciting job but it takes time to settle on the market. It is a long term work. Some brands have a very quick return on investment because their offer meets their public quickly. Other brands have to consider a long-term strategy while they build brand awareness and gain the trust of B2C or B2B customers. IIt takes about 4 to 12 months for the first resellers to have time to identify the brand and start testing the products at their point of sale. Once the first stores start distributing the brand, other stores will naturally follow and things will become easier as the brand "settles in".




Do we have to give you exclusive distribution rights?


L'Artyrie does not require exclusivity from the exhibiting brands.

You can therefore work and exhibit in parallel with other agents or distributors.




Why is there a minimum 6 month commitment?


In order for L'Artyrie to communicate about your brand effectively, we need a minimum amount of time. According to our experience in the field, 6 months is the minimum amount of time required to start getting results. So, for wholesale B2B development, actions are only effective when the perspective is long term. A B2B buyer needs a certain amount of time between the moment of discovery of the brand and the moment he makes a purchase decision to integrate the collection into the store involved. This means that the buyer needs to take a step back and understand the long-term strategy before committing to a firm wholesale purchase. It usually takes 3 to 8 months from the time the store discovers the brand to the time they make the decision to buy the collection.




What does the customized support by a B2B coach consist of?


In order to deploy an efficient and relevant distribution strategy for your brand, it is necessary to follow the rules specific to the wholesale fashion market.
That's why our team of B2B experts will be at your side to guide you in your wholesale distribution development.

We can assist you individually (by phone or on site at our Paris showroom) on different types of topics related to B2B development in fashion: - help in creating a linesheet - methodology for generating leads in stores - segmentation of a store buyers database - setting up wholesale sales conditions - developing the brand on an international market - arranging a showroom appointment - preparing a trade show - preparing an export grant application form Etc.




Who pays for delivery when the brand sends the order to the store?


L'Artyrie allows you to benefit from full coverage of your shipping costs worldwide for all orders placed on our B2B Eshop B2B Eshop. The process is very simple:

  1. Once the store has confirmed your order on the B2B Eshop, you will need to submit the sender/recipient details.
  2. We will email you the corresponding UPS slip to print and attach to your package.
  3. You schedule a free pickup by phone directly at your warehouse.
  4. The delivery person will come to pick up the package at the chosen time and send it to the recipient (you will be able to follow the details of the shipment through the tracking number that will be sent to you).
Note: for each order placed on the B2B Eshop, you can obtain a UPS slip for the shipment of a standard size package (maximum 20kg).




I want to distribute my brand in a selective network, can I refuse orders if I think that the store does not correspond to my positioning?


Yes, as a brand you can refuse an order from a store if you feel that it does not correspond to your positioning or if you already have exclusivity on that particular territory.




What does personalized lead generation with a dedicated B2B agent consist of? ("B2B Starter" and "Premium Showroom" packages)


Each brand has a dedicated B2B agent (see our team) for your brand whose mission is to identify and approach the various targeted stores.

Each brand has a dedicated B2B agent (see our team) for your brand whose mission is to identify and approach the various targeted stores:

  1. At the beginning of the contract, the B2B agent contacts you in order to get all the useful information about your brand (your universe, strategy, price, materials, manufacturing, positioning, B2B development sector, etc.).
  2. We prepare a list of stores according to your different criteria (geographical targeting, positioning, etc.).
  3. We approach these different stores in a personalized way (by email, telephone, LinkedIn, on-site visits, etc.).
  4. We contact you each time we have information about the stores (information requests, orders, store appointments, etc.).
  5. We plan monthly debriefings via videoconference with you in order to review the status of the lead generation and the feedback we have received from the stores.




How are brands displayed on the B2B digital showroom?


L'Artyrie's brands have a double visibility on the B2B digital showroom:

  • Visibility through a customized brand presentation page: the brand is given an individual page that includes all important information (history, lookbook, social networks, current retailers, B2B Eshop, etc.).
  • Visibility on the B2B Marketplace (B2B access code: A314315): the items are displayed on our B2B Eshop with all the brands on our platform classified by type and universe.